Quality Restorations

The Challenge

Quality Restorations had a WordPress site live and working, but the content wasn’t quite there yet. The pages needed tighter copy, a more consistent visual structure, and a few things had slipped through, including wrong heading hierarchy affecting SEO. The alt texts on key images were also rough drafts with typos and no SEO value.

Our Approach

We built a new custom WordPress theme focused on speed, On-Page SEO and completely adjusted to fit their brand. Since we got all the feedback from them they now have a optimized site that’s also clean and maintainable and easy for them to edit. Image alt texts were rewritten to reinforce the brand name and target relevant local search terms.

Some other upgrades include:

• Improved the insurance logo grid for better mobile legibility
• Rewrote homepage and services page content using non keyword stuffed human readable language
• Fixed layout issues including orphaned columns and inconsistent section hierarchy
• Optimized image delivery
• We made sure their form notifications work and they can receive them securely via SMTP

The Results

Quality Restorations launched with a new site that looks and reads like it actually belongs to them. Pages have a consistent structure and hierarchy, the 404 experience fits the brand, and the images now carry SEO weight with properly optimized alt text. The whole build stays easy to maintain since everything runs on an optimized custom WordPress theme.